Who we are
Hi, I’m Matthew Cano, and together with my wife Rhee, I’m the co-founder of Armatura Advisors. We’re independent life & health insurance brokers with over 23 years of experience helping individuals, families, and small businesses find coverage that truly fits their lives and budgets.
We’re education-first—no pressure, no jargon—just clear guidance so you can make confident decisions. Our passion is serving clients with unbiased recommendations based on your needs, not a carrier’s. Whether you need Medicare help, Marketplace plans, private alternatives, group options, or life insurance solutions, we’ll walk you through it step-by-step and stay in your corner long after enrollment. We also add a personal touch to every review, so you always feel seen, heard, and supported. And yes—we provide life insurance solutions, from family protection to legacy planning.
What clients say: patient, responsive, and diligent in finding the right plan.
What you can expect: clarity, options, and a game plan you understand.
Outside of work, we’re raising three children, tending our garden, cheering on Kansas City sports (including our 12-year-old daughter’s teams), and spending as much time as possible playing outside with our little ones.
We look forward to connecting with you to see how we can best serve your needs—make sure to schedule your appointment. Click on the “Schedule A Call” button at the top of the page to book a call or simply fill out our “Contact Us” section below and we’ll reach out soon!
Kindly,
Matthew and Rhee
*By Appointment Only*
Armatura comes from Latin and means armor, equipment, or protective framework—the gear you rely on when it matters most. That’s the heart of our work: building a protective structure around your health and life insurance needs so individuals and families are covered today, tomorrow, and for generations to come. From Medicare and Marketplace guidance to tailored life insurance strategies, we help you put on the right “armor” at every stage—so your plans stay strong, your loved ones are protected, and your legacy is secure.
